--NUads Enable Viewers to Interact with Advertising via Voice and Gesture
At the Cannes International Advertising Festival, Tuesday, Microsoft unveiled NUads (short for "Natural User-interface Ads"), an interactive TV advertising format that takes advantage of the voice- and gestural-control capabilities provided by the company's Kinect for Xbox 360 offering (note: a number of pay-TV operators are already delivering live and on-demand programming via the Xbox--see the article published on itvt.com, June 20th; Microsoft is also believed to be working on a TV platform, codenamed "Orapa," that brings together Kinect, the Xbox and the Microsoft Mediaroom IPTV platform--see the article published on itvt.com, March 11th).
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